Hello! I am Ashley, a product designer bringing visions to reality.

Building intelligent UX at the intersection of system complexity and innovative solutions. Lead UX Designer at Zelle® · San Francisco.

Highlights

Master’s Degree @ Harvard GSD
Product Design Course @ MIT Media Lab
Bachelor’s Degree @ Tsinghua University · Beijing, China

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UX Case Studies

Product Scaling / Confidential

Zelle® for Investment

Expanding Zelle® into new strategic use cases beyond peer-to-peer payments. Confidential details prior to feature launch.

Early Warning Services 2024 - 2026

Product Scaling / Confidential

Zelle® for Investment

Expanding Zelle® into new strategic use cases beyond peer-to-peer payments. Confidential details prior to feature launch.

Early Warning Services 2024 - 2026

Product Scaling / Confidential

Zelle® for Investment

Expanding Zelle® into new strategic use cases beyond peer-to-peer payments. Confidential details prior to feature launch.

Early Warning Services 2024 - 2026

New Features Suite / Payments B2C / Confidential

Zelle® for Small Business

Leading strategic UX optimization for SMB owners across Zelle® network participants.

Early Warning Services 2025 - 2026

New Features Suite / Payments B2C / Confidential

Zelle® for Small Business

Leading strategic UX optimization for SMB owners across Zelle® network participants.

Early Warning Services 2025 - 2026

New Features Suite / Payments B2C / Confidential

Zelle® for Small Business

Leading strategic UX optimization for SMB owners across Zelle® network participants.

Early Warning Services 2025 - 2026

Top-of-Funnel Optimization / Lending B2B / Shipped

Funding Circle Top-of-funnel

Redesigned the small business loan application experience, doubling processing speed and increasing conversion by 10%+.

Funding Circle 2022-2024

Top-of-Funnel Optimization / Lending B2B / Shipped

Funding Circle Top-of-funnel

Redesigned the small business loan application experience, doubling processing speed and increasing conversion by 10%+.

Funding Circle 2022-2024

Top-of-Funnel Optimization / Lending B2B / Shipped

Funding Circle Top-of-funnel

Redesigned the small business loan application experience, doubling processing speed and increasing conversion by 10%+.

Funding Circle 2022-2024

Trust & Safety / Zelle® P2P / Shipped

Zelle® UX Advancement

Designed critical trust features, enabling users to block contacts with confidence at the moment it matters most.

Early Warning Services 2024 - 2025

Trust & Safety / Zelle® P2P / Shipped

Zelle® UX Advancement

Designed critical trust features, enabling users to block contacts with confidence at the moment it matters most.

Early Warning Services 2024 - 2025

Trust & Safety / Zelle® P2P / Shipped

Zelle® UX Advancement

Designed critical trust features, enabling users to block contacts with confidence at the moment it matters most.

Early Warning Services 2024 - 2025

Independent Research / Product Design / AI Prototyping

Building Outside Comfort Zone

Pursued emerging technologies on my own time. These experiences reshaped how I think about expertise, innovation, and the future of design.

Emerging Technology Tests 2024 - present

Independent Research / Product Design / AI Prototyping

Building Outside Comfort Zone

Pursued emerging technologies on my own time. These experiences reshaped how I think about expertise, innovation, and the future of design.

Emerging Technology Tests 2024 - present

Independent Research / Product Design / AI Prototyping

Building Outside Comfort Zone

Pursued emerging technologies on my own time. These experiences reshaped how I think about expertise, innovation, and the future of design.

Emerging Technology Tests 2024 - present

More Design Work

Medical Hotel Booking

Accessible & intuitive mobile UX for senior users

Cycle Time

Dashboard UX to improve team efficiency

Luminescence

Interactive product demo to boost MIT campus vibrancy

Architecture Design

From academic research to real-world execution

The transition from architecture to product design shaped the way I create intuitive, high-impact digital experiences.

About Me