Hello! I am Ashley, a product designer bringing visions to reality.

Building intelligent UX at the intersection of system complexity and innovative solutions. Lead UX Designer at Zelle® · San Francisco.

Highlights

Master’s Degree @ Harvard GSD
Product Design Course @ MIT Media Lab
Bachelor’s Degree @ Tsinghua University · Beijing, China

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UX Case Studies

Product Scaling / Confidential

Zelle® for Investment

Expanding Zelle® into new strategic use cases beyond peer-to-peer payments. Confidential details prior to feature launch.

Early Warning Services 2024 - 2026

Product Scaling / Confidential

Zelle® for Investment

Expanding Zelle® into new strategic use cases beyond peer-to-peer payments. Confidential details prior to feature launch.

Early Warning Services 2024 - 2026

Product Scaling / Confidential

Zelle® for Investment

Expanding Zelle® into new strategic use cases beyond peer-to-peer payments. Confidential details prior to feature launch.

Early Warning Services 2024 - 2026

New Features Suite / Payments B2C / In Pilot

Zelle® for Small Business

Leading strategic optimized UX for SMB owners across Zelle® network participants.

Early Warning Services 2025 - 2026

New Features Suite / Payments B2C / In Pilot

Zelle® for Small Business

Leading strategic optimized UX for SMB owners across Zelle® network participants.

Early Warning Services 2025 - 2026

New Features Suite / Payments B2C / In Pilot

Zelle® for Small Business

Leading strategic optimized UX for SMB owners across Zelle® network participants.

Early Warning Services 2025 - 2026

Top-of-Funnel Optimization / Lending B2B / Shipped

Funding Circle Top-of-funnel

Redesigned the small business loan application experience, doubling processing speed and increasing conversion by 10%+.

Funding Circle 2022-2024

Top-of-Funnel Optimization / Lending B2B / Shipped

Funding Circle Top-of-funnel

Redesigned the small business loan application experience, doubling processing speed and increasing conversion by 10%+.

Funding Circle 2022-2024

Top-of-Funnel Optimization / Lending B2B / Shipped

Funding Circle Top-of-funnel

Redesigned the small business loan application experience, doubling processing speed and increasing conversion by 10%+.

Funding Circle 2022-2024

Trust & Safety / Zelle® P2P / Shipped

Zelle® UX Advancement

Designed critical trust features, enabling users to block contacts with confidence at the moment it matters most.

Early Warning Services 2024 - 2025

Trust & Safety / Zelle® P2P / Shipped

Zelle® UX Advancement

Designed critical trust features, enabling users to block contacts with confidence at the moment it matters most.

Early Warning Services 2024 - 2025

Trust & Safety / Zelle® P2P / Shipped

Zelle® UX Advancement

Designed critical trust features, enabling users to block contacts with confidence at the moment it matters most.

Early Warning Services 2024 - 2025

More Design Work

Medical Hotel Booking

Accessible & intuitive mobile UX for senior users

Cycle Time Dashboard

Dashboard UX to improve team efficiency

Luminescent Warmers

Interactive demo to boost MIT campus vibrancy

Architecture Design

From academic research to real-world execution

The transition from architecture to product design shaped the way I create intuitive, high-impact digital experiences.

About Me